Why More & More People Are Trying Plant-Based

Psst… While we’re 100% dedicated to being 100% plant-based 100% of the time, you don’t have to be. In fact, those who choose to dabble in veganism from time-to-time are far from alone. See, over the past few years, flexitarianism has really been on the rise. And it’s all for great reason.

Is Eating Meat Bad for You?: The Health Benefits of a Plant-Based Diet

First off, in a silver lining to the COVID-19 pandemic, consumers have begun to prioritize health and wellness, with more than eight in ten Americans agreeing that they have experienced some change to their habits surrounding eating or food prep. Even more, 54% of all consumers say they care more about the healthfulness of their choices than they did in 20101. We’d venture to bet that if you think about your own food consumption evolution, there’s a good chance that you’ve contributed to that stat, at some point in the recent past reaching for that green juice instead of a frappuccino or alternative protein instead of the red meat…

Speaking of, chicken is playing an increasingly large role in our diets as the red meat retreat continues to trend. While this is great news for blood pressure, it’s actually proving to be quite another story for our planet.

Newsflash: Chicken & Meat are Both Killing the Environment

Let us explain: Americans are currently eating almost 100lbs of chicken per year on average, which is equivalent to nearly 8 billion—that’s right, billion—chickens killed each year (For reference, each American, on average, eats about 56lbs of beef per year, which is approximately 36 million cows.).

Considering this volume, chicken meat is significantly contributing to our environmental crisis— or, more specifically: agricultural and climate change. After all, we’re experiencing more GHG emissions due to chicken feed growth, more CO2 emissions from burning of fossil fuels and nitrous oxide from fertilizers, more nitrous oxide (a GHG that is even more potent than methane, which has almost 300 times the climate change potential of CO2 over a 100 year period) from chicken manure, plus more energy use and water input for chicken processing steps.

Such knowledge combined with the social push towards sustainability and animal welfare has given the flexitarian lifestyle a noticeable boost.

It’s Delicious: The Switch to a Plant-Based Diet

Of course, these days, taking some time off from animal-based products is way more exciting than it once was. To put it bluntly, today’s flexitarians are definitely not limited to yo’ mama’s tofu and tempeh offerings; the current market’s healthy plant-based diet offerings are innovative, robust, and totally craveable.

Brands like us (*insert back pat here*) are embracing the fact that to make a significant impact on reducing animal consumption, we need to put our... mouth where our money is. That means really focusing on the taste, texture, and the overall experience of our product.

Sink your teeth into any flavor of Daring pieces, and you’ll understand exactly what we mean; our chicken is juicy, fibrous, meaty, and—oh—made out of plants.

While we can give away all of our secrets, we will spill that our fancy schmancy High Moisture Extrusion (HME) process—a technique that utilizes plant feedstock and water in the presence of high pressure, temperature, along with shearing to create meat-like products—is behind the magic.

So come, give plant-based a no-pressure whirl. Available in thousands of your favorite stores across the country, changing the world for the better is as easy as doing an errand. Or if you’d rather order online, a special 10% off code is waiting for you when you use promo code Daring10 at checkout.
1. IFIC Food and Health Survey
2. National Chicken Council
3. Chicken Fact Sheet