Daring to remove chicken from the food system.

A simple cause, a massive undertaking. Don’t worry, we’re not here to preach–rather to educate. See, we wouldn’t be here if there wasn’t a problem. Our solution? A delicious, plant-based alternative to animal chicken.

The truth about chicken.

Last year, Americans consumed over 9 billion chickens.

Like many of you, we were raised on chicken. It was a staple at our family meals, a standard in our school cafeterias, and a late-night go-to at our favorite fast food chains. It was cheap, tasty and omnipresent. And we never looked at it twice. Until we did.

What we found was an industry mired in harsh realities of which far too many people are unaware. An industry that’s unsustainable. Yet, even as that industry has proven destructive to our health, our feathered friends and our planet, it has enjoyed uninterrupted growth for decades.

We dared to ask.

What if we could make chicken better?

Daring was founded on a single, fundamental belief: if we encourage people to make one simple change, they can change the world. Strong words and a lofty goal to say the least. But that’s what makes us daring. Taking on the insurmountable is Daring. Standing up for what’s right is Daring. Seeing the change the world needs and creating a better future is Daring.

What if we could give people everything they love about chicken—the flavor, the texture, the experience—without the chicken? And what if we could take down “big chicken” in the process?

Comparison to Chicken

per 2.5 oz serving

  • Calories
  • Cholesterol
  • Sodium
  • Protein
  • No Saturated Fat
  • No Animal Antibiotics
  • No Animal Hormones
  • Source of Fiber
Daring Original Pieces
  • 90 calories
  • 0 mg
  • 370 mg
  • 14 g
Chicken*
  • 150 calories
  • 65 mg
  • 55 mg
  • 19 g

*based on 50/50 calculation of white and dark meat chicken, USDA

Then, we dared to make a better chicken–

Made with a few simple, natural ingredients.

100% plant-based chicken that looks, cooks and tastes just like the animal-based counterpart.

Healthy, high in protein and low in calories–not to mention free of gluten* and cholesterol. Brilliantly delicious with uncompromised flavor, texture and versatility. And better for people, chickens and our planet.

*please note that currently our Breaded Original Pieces are not gluten-free

Daring is caring.

Striving for better, together.

Daring was founded on a single, fundamental belief: if we encourage people to make one simple change, they can change the world. Strong words and a lofty goal to say the least. But that's what makes us Daring. Taking on the insurmountable is Daring. Standing up for what's right is Daring. Seeing the change the world needs and creating a better future is Daring.

Daring is Caring is our ongoing initiative to improve every aspect of our business to be more sustainable and eco-friendly, and to support like-minded organizations that are Daring to build a brighter future for humankind and our planet.

We’re Daring to make a difference. And we hope you’ll dare to join us.

Partner with us.

We’re always looking for daring partners. If you’re interested in partnering with our Daring is Caring initiative, let’s chat.

Dare to Care